The Kite Runner Chapter 21 Summary

Chapter 21 Summary of plot * Amir had gone back to Afghanistan. * He saw a dead body near the restaurant, that he she usually go there with Baba. * People in Pashtunistan Square had cut their leg and sell in the black market, because it can feed their kids for a couple week. * Amir had visit his house and went to the cemetery, where is his memories with Hassan. * He saw every girl wear in identical black dresses and white scarves. * He had stay in the Hotel with Farid. * Amir and Farid went to the soccer field to watch soccer. * During soccer there was a pair of dusty red pickup truck arrived. Amir saw a woman dressed in Burqa sat in the cab of one truck, a blindfold man in the other. * The woman and a man had die because they had thrown a stone to them. * Amir wants to meet with the guy with sunglasses on. * The sun glasses guy and nodded to the messenger’s ear that can meet up at three o’clock. Character * Farid – growing up in Mazar-i-Aharif, in Jalalalbad. Hi s father joined the jihad and fought the Shorawi in Panjsher Valley and ate locust to survive. * Amir- born in Kabul, in Afghanistan, ran to America with his father during the war when Russia came in and growing up in America. Theme Courage and Prejudice I learn about this theme are people don’t give a fair to each other. Amir not scared to come to Afghanistan. Quote * (Page 242) â€Å"How much more do you need to see? Let me save you the trouble: Nothing that you remember has survived. Best to forget† Mean even Amir try took around his house to remember his past, but it won’t the same anymore, because everything are gone and can’t come back. * (Page243) â€Å"Amir and Hassan. The Sultans of Kabul. † Mean Amir and Hassan are the ruler of Kabul. * (page 245) â€Å"No†¦. What I mean to ask is why that boy? You come all the way from America for †¦a Shi’a? Mean Why Amir come here for Hazara boy, because in Afghanistan is not safe plac e for him. He could end up his life in here too. * (page 242) â€Å"I don’t want to forget anymore. † Mean Amir don’t want to forget his past , that his childhood in the house with Hassan and every in the house, because he try to forget it already. * (page 246)â€Å"He gets caught, they’ll give him a flogging that will waken his father in the grave,† Mean if they caught, they’ll give him infection of punishment Amir doesn’t want to forget his past what he have done, he have to make it up what his wrong to make it better and his future.

Time Traveler’s Wife

2012-07410March 15, 2013 ENG 2 G-3RDraft no. 1 The Time Traveler’s Wife (Film) A Reaction Paper Why is love intensified by absence? (Niffenegger, 2003) The Time Traveler's Wife is a romantic drama film directed by Robert Schwentke and was based on a novel by Audrey Niffenegger of the same title. The film tells the story of Henry DeTamble (Eric Bana), a librarian who suffers from a genetic disorder that causes him to jump back and forth in time, and Clare Abshire (Rachel McAdams), as they endeavor to live a happy and normal life.In the early 1970s, a six year-old Henry survives a car accident wherein his mother died. The tension before the impact enabled him to travel back two weeks before the accident. He was then transported back into the present and witnessed the death of his mother before him. An older version of him tries to help Henry by explaining that he is indeed a time traveler. Henry finds himself living the past, present, and future at the same time. In 1991, Henry meets for the first time an art student named Clare.Though she is delighted to see him, Henry was not able to recognize her. She later reveals that the future Henry time traveled and met the six year old Clare. They develop a relationship and Henry finally felt permanence in his life. Subsequently, the couple enters a married life which will be teemed with obstacles brought about by Henry’s condition. The film Time Traveler’s Wife employed time travel as one of main character’s flaw and strong point at the same time expressing the love story that attracts most of the women audience.Its title and movie trailer just provides sufficient ideas that will make you think about it and finally watch the film. Considering the fact that it was primarily based on a book, it can be posited that the story was crammed and made to fit in the specific amount of time. This caused the movie to lose its richness which left the supporting characters with little exposure who may have contributed to the audience’s understanding and interpretation and to the story’s further development.Moreover, the film focused too much on the love story of Henry and Clare and ignored the other characters’ involvement and influence on the main characters’ decision as opposed to the book. Critiques aside, the story was very poignant. It provided various themes such as the importance of time, love, family, marriage, sex and reality. Love was expressed and interpreted by the characters in various ways—physical lovemaking, Clare’s patience (or impatience) for waiting Henry from his travels, and sacrifices that each of them made in their pursuit of happiness.It was emphasized that love is an important aspect of life that overcomes and recognizes no obstacles. The film also gives the audience the idea of struggle between life as something that is already written and pre-determined, and the capacity or power of our free will and choices. Sex an d racism, to some extent, is depicted in the movie. It shows the importance of physical connection to the intimacy of the main characters. In addition, the character of Eric Bana criticized the Republicans and hunters.Lastly, versions of reality were presented—that of Henry’s and of Clare’s. It gives the audience the impression that reality is subjective and thereby influenced by emotions. Time Traveler’s Wife can be considered as a carpe diem movie. Although it contains a timeline structure that is quite confusing for the viewers and disturbing scenes and language, the film earns the audience awe and tears by the story of two lovers who are victims of the unpredictable fate.

Myanmar Government a Help or a Hindrance Research Paper

Myanmar Government a Help or a Hindrance - Research Paper Example It is the hope of this author that such a level of discussion and analysis will be beneficial in engaging a more definitive understanding of the issue of systemic corruption and the means by which it impacts upon a society. Regardless of the metric or scale that is employed, it is clear and apparent that the issue of corruption and the manner through it affects the economy is differentiated and cannot be understood categorically. Complicating this issue further is the fact that corruption exists to a different degree and different level within regions, counts, states, provinces, and governments throughout the world. On the whole, scholars have focused upon research questions that discuss the negative ramifications that corruption has upon overall economic growth. Whereas this particular discussion is certainly useful, it fails to capture the underlying truth that corruption is not a static force with respect to reducing overall economic potential/output. Instead, as has been briefly noted above, the differentials that have been enumerated help to create a situation in which corruption affects different entities and people/groups/governments in unique ways.1 Beyond this understanding, it should also be realized that certain countries with a very high degree of corruption can exhibit a surprising level of overall economic growth; whereas other countries that exhibit nearly the same level of corruption face a situation in which static or negative economic growth takes place. As a function of seeking to expound upon this seemingly incongruous fact, the following analysis will be concentric upon analyzing why this might be the case. It is the hope of this author that such a level of discussion will provide the reader with a more definitive and differentiated understanding of corruption within the modern world and the means through which certain nations are able to continue to grow under

Analyse the change process at the Lady Magazine from the period prior Essay

Analyse the change process at the Lady Magazine from the period prior to the appointment of Rachel Johnson as Editor to the pres - Essay Example SITUATION ANALYSIS In this advance and emerged era of globalization, The Lady Magazine was not enhancing its contents creatively that can hold the attention of the readers. It was continuously losing its market share for two decades and was standing on the dying market position with only a circulation of average 31,000 readerships with a segment of age group of 70 and above customers. The magazine never has changed its concept of designing the magazine and it had not made such innovative improvements that can lead them to the scale of prosperity. Ben is now the head of the five member’s board which is consists of five family members. Ben did not have a publishing experience but he deeply realized that the lady magazine desperately needed a new concept and image. He introduced some changes when he became the head of the board, that includes adventure travel trips, full-color advertising and to consternation of some of the more seasoned staff members-a website. Nature of the cha nge The nature of the change was reactive because it was forced by the customer market demand and with the dying market share of lady magazine so it was pressurized by continuous decrease in the market share of lady and the loss of readership. ... She aimed to double the readership of the lady magazine with her ideas and editing skills along with the concept of a real successful woman. The level of change that has occurred at the Lady Magazine can be referred as Gamma. When an organization makes a paradigm shift, then the level of change is referred as Gamma (Burnes, 2004; By, 2005). The idea and concept has been changed and redefined in order attract higher readers, therefore such a change is being referred as Gamma. Stakeholders viewpoint When these changes occurred, it also captured the attention and interest of the present stakeholders along with attracting new investors as well, because it was a new idea of increasing the market share and generating a handsome profit with a good pace of success. So it holds the investors interest with the perspective of generating more profits with it. The investors always are attracted with new concepts and ideas that can generate handsome amount of money in a short time period (Cameron, & Green, 2012). So the new investors who were attracted by this idea have realized that with this changed idea, the lady magazine will be able to generate a handsome amount of profit for them. Besides investors, the other stakeholders of the magazine are also important (Cummings, and Worley, 2009). Other stakeholders were also excited such as distributors, employees, readers, potential readers, society, competitors, managers and other stakeholders (Martin, 2006). Therefore these changes would influence each of the stakeholders as the company plans to redefine itself (Balogun, and Hailey, 1999). Threats of competitors is always important to analyse (Daft, and Marcic, 2006) and this threat would have increased as with this new idea, the sales and

Lucozade Company International Expansion Essay Example | Topics and Well Written Essays - 2500 words

Lucozade Company International Expansion - Essay Example Introduction Lucozade Company is a trademark name that is used to encompass a series of sports energy drinks, which are produced by the GlaxoSmithKline Company. The energy drink alongside Ribena is currently being produced in Royal Forest Factory in  Cole ford,  Gloucestershire, in the  Forest of Dean. Although Lucozade is presently known as Lucozade Energy, it was previously branded Lucozade. The drink contains a series of flavors, which depend with the taste, and preference of the individual consumer. It contains a series of still, fruit based, isotonic energy drinks, which are designed mainly for use to the original Lucozade sport and other physically demanding activities. Moreover, the company has developed a brand known as Lucozade sport lite, which is a sugar free substance and was launched in 2011 mainly for diabetic people. Other flavors that come along with this drinks include, Orange, Raspberry, Tropical, Cherry, Lite- Orange, Lite- Lemon & Lime, and Lite- Cherry. Bac kground Lucozade Company was started in 1953 in Brent ford, England. However, William Owe, a chemical analyst from Newcastle-Upon-Tyne, started the events that started the company in 1927. Owen’s original idea was to come up with a soft drink that would be primarily used by ailing patients to boost their energy. The product was marketed in UK under the brand name Glucozade but later, the product was rebranded to Lucozade. The company has rebranded severally since then, which has been informed by several breakthrough insights by consumer psychologist Roy Langmaid, who recognized that there was a need to shift the brand's associations away from illness and towards empowerment. Expanding In Saudi Arabia and Saudi Drink Sector Lucozade Company is a major sponsor of events and sports globally. The company also sponsors various athletes in different sports. The recommendation by most countries has cautioned the company not to exceed 700k Cal per liter and 0.01% ethanol. This has ma de the energy drink to be forbidden in most Muslim countries. However, the Muslim council made a ruling that it would be religiously safe to use the energy drink. However, it is recommended for people to take Lucozade in case they are suffering from diarrhea. This is because during this condition, a great deal of fluid and electrolytes are lost from the body. However, it is scientifically claimed that the drink does not contain enough electrolytes to be suitable for electrolyte replacement. The sports and energy drink industry in Saudi Arabia can be analyzed and depicted well according to the Porters Five Forces Model. Porters Five Forces Model is arguable the most important tool for analysis since it is based on fundamentals of competitive advantage. The model deals with forces outside the model which influences the nature of competition in the industry, which is the microenvironment and so, the industries likely profitability (Ekeledo, 2003, p.68). The Saudi Marketing Environment Lucozade Company has to understand the dynamics of the industry and the Saudi Arabian market in order to compete favorably and effectively in the marketplace. This model describes the forces, which describe the forces that drive competition (Madsen & Servais, 1997, p. 561). These forces include rivalry between existing sellers, influence of consumers on the market, seller-supplier influence, the potential threat of new market entrants as well as threat of substitute products (Zahra

Evaluating and reviewing current technologies within genetics and Essay

Evaluating and reviewing current technologies within genetics and biotechnology - Essay Example Some endangered species may recover on the brink of extinction, while others will never recover and may be lost forever. According to Neglia (2011), paleontologists estimate that 90 percent of flora and fauna that ever existed have gone extinct. Biotechnology scientists have embarked on extensive use of biotechnology to breed and conserve the endangered species. Biotechnology constitutes techniques that use substances from living organisms to make modified products or develop microorganisms for specific purposes (Gonzalez-Benito & Martin, 2011). Most of the biotechnologies have already been adopted while others are being developed. These biotechnologies include embryo-transfer, artificial insemination, multiple ovulation, ova-pick-up, In-vitro fertilization, embryo splitting, sperm sexing and cloning. Embryo-transfer Embryo transfer is a step in the process of assisted reproduction where embryos are placed in the uterus of a female with the intention of establishing pregnancy (Thongp hakdee et al, 2011). Biotechnologists have identified this procedure to be one of the best technologies in protecting species extinction. The primary demerit of embryo transfer is that it is not economically feasible in small-scale application; however, embryo transfer greatly contributes to genetic improvement in local breeds and restoration of endangered species (Klotzko, 2006). Embryo transfer is advantageous since it affords the possibility of producing a variety of progeny from a female species. This means that one female can be enhanced through biotechnology to produce several offsprings, just as male sperms can be used to fertilize several ova in Artificial Insemination. Biotechnologists, for example, have succeeded in increasing the lifetime productivity of Brown Pelican, Cheetah, Desert Tortoise, and Cockatoo from between six and ten offs springs to twenty-five (Iguchi & Kitano, 2008). Increased numbers of calves ensure that these species are not endangered and protect them from extinction (Hosseini, Fazilati, Moulavi, Foruzanfar, Hajian, Abedi, Nasiri, Kaveh, Shahverdi, Hemami & Nasr-esfahani, 2009). Another advantage of embryo transfer is that genetically outstanding animals have the potential for breeding program and their male young ones are usually selected for use in Artificial Insemination (Field, 2012). These male offsprings have excellent adaptive features that enable them to withstand harsh conditions in diverse environments, thus protecting endangered animals from possible extinction. Scientists can enhance the rate of genetic change with specially designed breeding schemes. This increases the chances of maximizing on the advantages of increased intensity of female selections and possible increase in turnover of generations (Verma, Kumar, Kumar & Chand, 2012). Increased generations turnover is the objective of genetic biotechnologists in their struggle to achieve protection of endangered species from possible extinction. Ethical considerati ons concerning embryo transfer include consent of donors and recipients, avoidance to mix gametes or embryos from different sources, and meeting the settlement of donor expenses. Artificial Insemination Artificial insemination involves deliberate introduction of semen into a female oviduct for the purpose of fertilization by means other than copulation (Araujo, Ginther, Ferreira, Palha?o, Beg & Wiltbank, 2009). The male

Visual Representation of Public Health Leadership Theory Assignment

Visual Representation of Public Health Leadership Theory - Assignment Example Similarly, the visual representation is directly linked to healthcare organizations, this is more specific, as compared to the literature of Zalenznik, A. (1977), which discusses the leadership aspect, but does not link the discussion directly to health care organizations. The visual representation is also diverse, with regard to the purpose of healthcare organizations. In the literature, Vladeck (1992) considered that the major purpose of healthcare organizations is only the public interest. However, in the visual representation, it has been shown that healthcare organizations have other responsibilities that are not tied to the public, to fulfil. For instance, this shows that healthcare organizations have responsibilities to fulfil for the employees of the organization, other organizations of same interest and the state, and finally, the community and society, which can be labelled as the public. In addition, the visual representation provides a system that healthcare organizations can adopt in order to ensure that they fulfil their mandate to the public. In the literature, there was no provision of a system that could help healthcare organizations and their leaders to protect their clients, and fulfil their mandate to the public. However, by clarifying the values that a leader should embrace, as well as the different relationships they should value and strengthen, the visual representation offers public health organizations and leaders a way of ensuring that they fulfil their mandate appropriately. The visual representation is also broader in its approach to leadership in public health. This is not inclined to only one aspect of leadership, as in the case of Vroom (2007), who only addresses the situational aspects of leadership in public health. The visual representation has addressed the values of a leader, relationships, outcomes, as well as antecedents. This has also shown how the leadership values can be acquired by an individual.  

Managment in arts Essay Example | Topics and Well Written Essays - 750 words

Managment in arts - Essay Example FNAC (National French Collection of Contemporary Art) can be considered as an example of cultural diversity in selecting the artistic works. Fifty percent of the arts collection contains French works while the other fifty percent comprises the works of arts of non-French artists. The numbers of bought works of art are French as well as non-French and are bought in a similar ratio. There is no restriction in terms of nationality and origin of the artist in terms of his/her artistic work and the works of art are bought and sold without any obligation concerning culture, nationality or origin. As far as ratio of artistic work from other nationalities is concerned, it is not equal. FNAC indicates that the artistic works from US are enormous in ratio as compared to other countries. The higher ratio from which, the works of art belong are from western richest economies such as United States, Britain, Germany, Italy and Switzerland. The collection of artistic works at FNAC contains the artistic works from 55 different countries, which represents that globalization has impacted the sector of artistic work to a great extent. The structure of artists’ nationalities is not affected because of increasing or decreasing ratio of non-French artistic works. There is a hierarchy, which is followed in order to give positions to the works of art. Globalization has not opened grounds for the poor but has provided more grounds to the rich. United States is considered at the top in terms of hierarchy of works of art in terms of foreign representation. Collections of the works of arts at various places in the world give prominence to the artists of the place while the artistic works from prominent countries such as United States, France, Britain, Switzerland, Italy, Germany, Belgium and many others, are also considered crucial and given concentration on the basis of the nationalities of the artists. The artists are

Character description of Elizabeth from the novel book Pride and Essay

Character description of Elizabeth from the novel book Pride and Prejudice by Jane Austen - Essay Example At a ball, Lizzy Bennet is insulted by Mr.Darcy, when he refuses Mr.Bingely's offer of an introduction to her. But Lizzy reports this slight to her friends in jest. Her playful and easy going nature are revealed by this incident. When Lizzy and Jane are discussing Mr.Bingely's sisters, Lizzy shows herself to be very observant. Also according to the author, her judgment is not troubled by any self absorption and her temper is also not as pliant as her sister's. Lizzy's physical appearance is described as being light and pleasing by Mr.Darcy. Though he initially remarks that there is not one pleasing feature in her face, he admits that the intelligence in her dark eyes have a charm all their own which renders her face intelligent. Her manners are also said to be playful if not exactly fashionable. After his initial dislike, Mr.Darcy reverses his opinion and tries to get to know her better. But Lizzy sticks to her initial opinion of him and refuses to give him a chance. She is sarcastic in conversation with him and assumes that he is continuing to judge her poorly, not being aware of the reversal in his opinion. Sometime later an invitation arrives, asking Miss Jane to come to tea at Netherfield, the residence of Mr.Bingely. Due to a mishap she falls ill and is forced to stay the night.

Report of Warwickshire College Essay Example | Topics and Well Written Essays - 1000 words

Report of Warwickshire College - Essay Example ed for fashion, sport, beauty, hair and sport and after this, in the year 2007 the college merged with Pershore College in Worcestershire which is known as famous Centre of Horticulture Excellence (Warwickshire College, 2014). Liabilities can be defined as the obligations or legal debts which arise during the time of operation of the business. Liabilities can be paid off by money and goods or services. Liabilities include mortgages, both short and long term loans, accrued expenses, deferred revenues and accounts payable. These are important aspect of a business organization as they have an impact on the financial performance of the business. Generally current liabilities are those which are payable in one year and long term liabilities are those which can be paid over years (Holgate, 2006, pp. 122-123). Current Liabilities of the college will include Bank loans of 1000000 pounds, loans from other sources 44000 pounds, creditors of 2278000 pounds, Accruals of 1604000 pounds, unpaid VAT of 63000 pounds, payments that are received in advance of 683000 pounds and 1519000 pounds is to be paid to the skills funding agency. Long term liabilities include bank loans of 17000000 pounds, unpaid VAT of 184 ponds and loans from other sources of 24000 pounds (Warwickshire College, 2013, p. 40). Record keeping is also known as record management which is professional process to get easy and quick access and step by step guidance to access the confidential and archived records which may provide sensitive and personal records about the college. Record management process includes identifying, categorizing, selecting, storing, protecting, archiving, conserving, maintaining and demolishing the records. Record keeping is an important step for start up of Warwickshire College because management of records related to VAT and Tax liabilities will be helpful for the management to track the liabilities in future. The college is comes under Schedule 6of Finance Act 2010 and the college

I Love College Essay Example for Free

I Love College Essay I Love College by Asher Roth is considered 2009s college anthem. A dance song about college parties, complete with under-age drinking, possible date rape, and the lack of focus on academics, I Love College is on most teenagers iPod playlist, especially the teenagers who are planning on going to college in the fall. I Love College by Asher Roth is not only degrading to women and sends the message to impressionable teenagers that women are only for mens enjoyment. The lyrics of I Love College are offensive, to say the least, to all college students, not only women. The lyrics imply that all a college student does is go to parties and drink. However, women suffer the most because of these lyrics. This song is a prime example of men taking advantage of women. For example, the chorus of this song details how a college student went to a party, got drunk and high, got a girl â€Å"completely naked†, and did it all over again the next night. This song, because of its catchy beat, sends the message to teenagers that this behavior is acceptable, and it implies that every college student acts this way. The music video for I Love College could be considered more offensive than the lyrics. The music video opens with a man standing up from sitting on a couch, pushing a girl, who is passed out, off of him. The next view the video shows of women is a group of girls, half nude, playing what appears to be strip poker. Throughout the video, Asher Roth kisses many different women, all of them wanting to be near him. The only image of women that viewers get from this music video is women undressing; this is all the women in this video did. To impressionable young people getting ready for college, this video, along with the lyrics, send the message that men are superior to women, and that women are only there for mens entertainment. The lyrics and music video for I Love College also sends the message that college is for partying and taking advantage of others, not for studying for a career, for a successful future. The lyrics and music video put women in a degrading light, portraying them as toys for mens pleasure. This sends the wrong message to teenagers. The future of the American society is in trouble if these are the messages young people are getting through the entertainment they love so much.

Introduction In Hotel Industry Tourism Essay

Introduction In Hotel Industry Tourism Essay Nowadays, due to technology in the hospitality industry improvement has been seen in all departments of the hotel service. In hospitality industry due to the latest trend of KONEKT V4 application we would reach through the customer in one click. The one more application is Dash Board application in which the customer can tell the name and number and to make their table reserved. And also by using Google, Iphone, Ipad system customer sitting at home can search any hotels, restaurant and resorts in which they can make their booking in advance. Due to increase in hotel industry managers lower their prices to stimulate sales when demand is low and rise during peak demands. In future hotel industry will focus on emotional and psychological needs. Medium sized hotels will merge with five star or seven star grading hotels. Another trends will be fusion cuisine where there is a mixture of eastern food with westerns ones to impress the public with new experiences. All managers have the responsibilities to understand human resources. They are also responsible to implement strategies, plans and motivate people to meet objectives of the organization. They are responsible to analysis data and make decision that benefits the company. The economic environment is very unpredictable and implementing change processes for each organization to make progress. Globalization and technology are the two main factors that drove the change in todays organizations. . In todays world to succeed in businesses become stronger, more flexible and customer-oriented. Staff turnover is a serious for manager in the hotel especially if u have to give the consistent service. The goal of our hotel is on exceptional customer service that will exceed customer expectations. The nature of the service, strategies for improvement, and understand the customers perception of having that is very popular among researchers over the past two decades (for examples, leonard and sasser, 1982; lockwood, 1996; johns and lee-ross, 1998). Increases the other hand, the growing economic importance of the service sector in many countries has been in quality initiatives including guided centrally based European Foundation for Quality Management. Many hospitality, tourism organization have taken this challenge focuses on customer orientation employee performance in the interface, the recognition of the centrality of meeting service (Breen and Liddy, 1998). By this definition, customer / employee interviews have the potential for conflicts. In a service context that feeling cannot be met exactly, but it provides a cautionary note for Service Manager, because the customers perception of product quality connection often depends on the interaction between customers and employees. The hotel has a very long history, but not as we know it today, back in the 6th Century began to develop BC, when the first inn in and around the city of London. The first match for travelers, offering them a simple roof to stay. This condition of the hotel was long before the industrial revolution in England, the new ideas and developments made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹in the field to keep the inn. The invention of the steam engine to travel even more important. Who had more and more people are traveling not only for business but also for the sake of recreation. This will lead to the actual development of the hotel industry, as we know it today. Hotel today not only provide the basic needs of customers, such as food and shelter much more personalized services such as hotels, etc. are now a home away from home. There is evidence of the hotels and restaurants, since biblical times, when Mary and Joseph arrived in Bethlehem collected during the census. As shown in the Bible, Mary and Joseph had accommodation as it is. There is no room in the inn Since the beginning of time, people have traveled for business, religion, immigration, health, education, and recreation. As Texas Tech University, the mention of hospitality from the Latin root word meaning host or hospice. The University is also noted that the first hotel except private homes open to the public. Most, unfortunately, had a bad reputation. Under the influence of the Roman Empire and breakfast and hotels to satisfy the pleasure traveler began in an attempt to encourage visitors. The pressure was recorded in America in 1607 and paved the way for the first time many other things in the hospitality industry. The hotel is the first of the public (City Hotel), owned by New York opened in 1792. (Buffalo Statler. 1908.) Change in the hospitality industry, which has made it more practical and functional in the world! Types of services and facilities that are offered by the major industry and has emerged from the past decade. All this is possible thanks to the spread of technology, eco-friendly services, prices, market department, regional preferences, etc. in the field of technology and hospitality to strengthen in the years to come. The use of technology is present in each department of the hotel, the services offered by the update. Keeping the entire latest trend in the memory of the hospitality industry, KONEKT V4 application that you would definitely want to explore. This is the application that will help you reach your customers in one click. The main attraction is the dashboard application. Is an unconventional marketing tracker is sensitive facts giving minute to give you the latest campaigns and activities conducted by you. The time, name and number of customers who liked your Facebook page, make your table reservation, you asked for any questions or comments about your application also can track comments on the same page! CRM systems can increase the advertising campaigns for events, and you can send newsletters to customers core and build your brand. This system helps in all the digital platform and database that can help in getting the more and more customer to generate the revenue this type of system are comfortable to integrate with the old database which can help in single database. It works perfectly with the iPhone and iPad systems. Constructed so as to make you lose any opinion or report, even when youre away! Travelers increasingly will turn to their mobile devices not only research accommodation and travel options, but to book and communicate directly with the hotel options. Booking mobile channel has been multiplied by four between 2008 and 2010 according to Forrester Research. Revenue management has changed since the days it was first introduced by the airline industry in 1970 to be a complex science today. Managers always lowering prices to stimulate sales when demand is low and prices have risen during periods of peak demand. Hotels are now able to update prices for all future arrival dates to meet the market demands every day, through the application of advanced market information. Travel Click has reported passenger demand and visualize group bookings a year in advance. In addition, the Smith Travel Research reports that will soon provide information by looking at future bookings, rather than historical figures that. (By Robert A. Rauch, CHA) .A capsule hotel is a type of hotel, developed in Japan, which is a large number of very small rooms (capsules) cheap and easy accommodation for guests who do not require offers the services of more conventional hotel services offered. A condo hotel, also known as the hotel-condo or a Condotel, is a building used as a hotel and two condominium. Condo hotels are usually high-rise buildings developed and operated as luxury hotels in major cities and resorts in general. These residential units which allow someone to have a holiday full service. Ice hotel is also a great example of todays hospitality innovation. An ice hotel is generally made up of snow, sculpted blocks of ice, and, in some cases, some steel from these type hotels are generally sponsored by a single owner and feature a luxuries facilities to the traveler who are interested in unique novelties and unusual Environment and thus are in the class of destination hotels. A lobby is often filled with ice sculptures, and food and beverages specially chosen for the circumstances. A Turbaza is, generally the Soviet era, the Russian form of cheap, spartan, holiday, a visit or a base camp tour. Turbazas are generally rented to groups or companies who rent the entire facility for holiday accommodation Oops for their members or employees. They are gene rally rustic located in rural areas that offer outdoor recreation. Eat, sleep, and often is housed in a large open space and common. Gueridon a form of service in restaurants food service to their customers is provided. This type of service includes the preparation of food (mainly salads, main dishes such as beef stroganoff, or desserts) in direct view of the customer, with a round table. A table usually consists of a trolley equipped for cooking, preparing and serving food. There is a gas stove, cutting board, cutlery drawer, cold room region and for general working capital. The hotel industry is in the midst of a transformation that affects virtually all aspects of the industry and its stakeholders. Essences the transformation of the hotel industry is changing its approach to concentrate more focused on the customer and brand incentive. Product and support services are developed around the perceived needs and desires of the customer for customer satisfaction. In the future, the focus will be customer focused to a level that transcends medical examinations. It will focus on the emotional and psychological needs and wants more precisely defined target audience. Hotels then use this knowledge to market a wide range of products and services through strong brands to a loyal customer for life. Some ramifications of changes will be made as reserves, trading activities and high taste information will be more automated. There will be a greater personal guest of technology accurate and fast service. Medium sized hotels will be taken by brand chain like the Sheraton, Holiday Inn, Ramada, etc. while location will be the priority to choose a hotel by future traveler, brand names will be the next preference. Another aspect of future trends would be fusion of cuisines. The French started this trend with the Nouvelle Cuisine mixing eastern food products with western ones. Fusions restaurant will grow as the new adventurous public will search for new gastronomic experiences. (Sudhir Andrews, 2009) In the hotel managers are responsible for all management of human resources, or as appropriate, all managers have the responsibility to understand their human resources. When providing services to our clients, our primary resource is our people, our workers, our employees. Successful hospitality managers must be able to work with people. We need to develop guidance of people in our management approach. As a manager with responsibilities for human resources, your concern is that people of their needs, wants, and desires fit the needs and desires of the hotel company. We define managers as the implementation of strategies, plans and programs to attract, motivate, develop, reward and retain the best people to meet the objectives of the organization. Mike Hurst also emphasizes the role of management changes over management in the past and in conduit. The hospitality is based on the gift of friendship friendly people who care; it has become imperative in a service management concentrate on the benefits to the people and his style. The managers of today have earned a place of respect for their contribution to organizational value. The contemporary role of managers with the human resources responsibilities is a critical one to any hospitality organization. Most of the people spends more than one-third of their waking hours at their jobs, and as a manager you will make the decision that affects and influence the lives, dreams, goals and ambitions of these individual and their families. Manager in the hospitality industry participate in strategic planning sessions, understand financial documents relating to the work and the bottom line. Many managers in the host organization is part of the management team. The managers role is more important than ever before in the hospitality industry. It is up to us to keep management informed of what their needs and desires of people to be productive, and to be faithful. (Mary L. Tanke, 2000) The globalization of labor and continuing advances in technology are changing the way the labor market. Knowledge workers are known for their special properties. These are people who analyze, synthesize and evaluate information to solve different problems. Knowledge workers actually use their intelligence, ideas, products, services and processes to implement. Youre most important asset of an organization is its ability to collect and analyze data and make decisions that benefit company. (Jyothi, 2010) Technology has had a positive effect on the internal processes of an organization, but also changed the way the work of the HR staff. Some managers in the hospitality industry will see the application of technologies to operational issues as a problem. It is true that technological systems used in the bar, front office, restaurants, etc. much more advanced and complex than those currently available only for a short time, continue to grow, these systems quickly. The approval of the computer and other technologies from all levels of an organization is a major challenge in view of the sponsoring organizations. For example, if the systems are updated and new technologies have made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹the workers struggle to adapt. (Hayes, 2009) The economic environment is very unpredictable and implementing change processes for each organization to make progress. Globalization and technology are the two main factors that drove the change in todays organizations. Globalization has opened new doors for business opportunities. It has led to many interventions, but also for how reform, reorganization, merger, downsizing, etc., in order to succeed, companies need to make these changes that have taken place with staff to manage the challenges occur. Change Management Sun is working smoothly for the vital organization. (Bohlander G. a., 2009) Due to the shortage of workers in the industry and the defection of customers of the quality of service that is affected. If the workload increases the performance of the employee moves. By too much work pressure, reduces the employees performance and, in turn, affects the quality of service. It is very important to overcome the various challenges faced by the organization to success. Company is now a day to develop the human resource functions, because the meaning of HRM has been seen in the highly competitive market that exists today. To succeed, businesses become stronger, more flexible and customer-oriented. Hr after for these changing market trends is adjusted. (Karan, 2009). Turnover of staff is vital to the hotel, especially if you have a high quality hotel as us. The goal of our hotel on outstanding customer service to exceed the expectations of customers, and therefore we are investing heavily in our people. High rate of staff turnover has an immediate impact in the hospitality industry, particularly in the areas of customer service, and we cannot afford to lose an employee. The rate of staff turnover in the hotel industry in general higher than in other sectors. (Jason C. Cho, 14 June 2011) The hotel industry has a high turnover, which decreases productivity and costs companies time and resources. A number of factors affect the fluctuation in the hotel and one of the reasons is ineffective in recruiting. Identify many hotels and difficult to recruit the right people. Hotel staff need advanced knowledge of beverages, which are difficult to measure for recruiters during the interview. However, recruiters develop recruitment strategies that will identify the best opportunities and recruit the best workers. Do you understand what a candidate looking at the recruitment stage can help the hotel staff turnover. (Rose Johnson, 2008) To overcome this turnover to keep in mind a bit. What help reduce turnover? Understanding why employees leave. Each organization should carry out a confidential interview face to face with the human resource managers (except the head). Benchmark your company against industry and current location. Set advanced development policies clear and transparent and fair. If an employee believes that they are not promoting their role and career development has no control, after a while you will start to look externally for new mail. Develop effective policies in the workplace and maintain a positive culture. In future there will be not much problems for managers and service due to the use of present technology. The main job of service manager is to understand the problems between customer and employee about services they give. There will be more and more modern equipment used in hotels which will decrease the training on kitchen manager and restaurant managers. Due to increase in hotel industry managers lower their prices to stimulate sales when demand is low and rise during peak demands. They are also responsible to implement strategies, plans and motivate people to meet objectives of the organization. They are responsible to analysis data and make decision that benefits the company. The hotel industry has a high turnover, which decreases productivity and costs companies time and resources.

Carl Rogers Person Centred Theory Psychology Essay

Carl Rogers Person Centred Theory Psychology Essay This essay will contain information on the role and function of a counsellor and will explain and evaluate the key concepts, phenomenology, existentialism, the seven stages of process and the six necessary and sufficient conditions for therapeutic change and show how these are important for a trainee counsellor. As well as looking at locus of evaluation, the organismic valuing process, a fully functioning person and the core conditions being in place in a counselling setting. All these in mind influencing the counselling practice of a person training in person centred counselling. All factors to be discussed are in all ways important for a trainee counsellor to study as they are all highly beneficial toward the knowledge and understanding needed before practising in person-centred counselling. Person-centred counselling is a humanistic approach, founded by Carl Rogers to promote human psychological growth. The aim was to help people achieve a more satisfying and creative life for themselves. This approach was to help in a one-to-one relationship that of a client and of a counsellor and in some cases a group session. The role of the counsellor is to be understanding, and without the six necessary and sufficient conditions, mainly the three core conditions of empathy, congruence and unconditional positive regard, a counsellor cannot be as understanding as they would like to think, towards a client. As without dealing with things in their own life, in personal development or learning how to not judge someone for things that they have done or how they live their lives, how can they deal with the personal thoughts and feelings of a person that will be brought to a counselling session? Lietaer (1984) as cited in Tursi and Cochrans (2006:388) article, said: The more I accept myself and am able to be present in a comfortable way with everything that bubbles up in me, without fear or defence, the more I can be receptive to everything that lives in my client If such training has not been given then this could be more detrimental toward a client and possibly the counsellor. A problem may arise with a client that may well be very close to home for the counsellor and if this has not in the past been dealt with, may become very hard for the counsellor to attempt to deal with. In such circumstances there should of course be someone who could supervise or be there for advice. However, the effect this may have on the counsellor if not dealt with in the correct manner could be detrimental. Judgements are easy to make, whether they are right or not is not relevant, as a counsellor should not judge. As a training counsellor, the journey is to help and guide the trainee to be non-judgemental, to have congruence and to be empathic. These may prove difficult if the client brings something to the session that goes against everything the counsellor believes in but the unconditional positive regard and congruence mainly, should be in place. If the couns ellor finds this too difficult, referral is an option as long as the counsellor stays professional throughout. As a counsellor, being self-aware enables the counsellor to be open to the clients own experience, one foot in one foot out. Embracing the clients experiencing but making sure not to be taken in whole as this is the journey of the client not of the counsellor as such. This assists the client in moving on as they are feeling listened to as the counsellor is empathic toward them and experiencing in one way, what it is that the client has experienced or is experiencing, in turn, providing the necessary conditions to assist the client on their journey. Knowing that they as a client are being heard goes a long way, as Frankland et al (1995) states that listening to a persons thoughts is entirely different to listening to that of a persons feelings. As part of the British culture, back in the past, people have been taught that for example big boys do not cry or children are seen not heard and that there is a time and a place for emotions of any kind to be expressed, therefore not publicly. This can cause difficulty for a person to listen to anothers feelings genuinely and respecting the feelings of another or on the other hand it can be very hard to express these thoughts and feelings after being told during childhood etc. that this was the wrong way of dealing with the emotions. The role and function of a counsellor is to reassure the client, assuring them that they are in a quiet and safe place. Where a client is able to speak without feeling judged and is able to feel safe enough, to talk about their thoughts and feelings and the things that are going on in their life. Although this is a process, and the first few sessions are mainly about the building of trust between counsellor and client. Therefore it is very important that the client does not feel over-powered by the counsellor or that the counsellor does not abuse this power. Although it should be apparent at some point to the client that both client and counsellor are equal. As a counsellor in person-centred counselling the abuse of power can occur, however as Merry (2002) states, a non-directive approach is important. When following the BACPs guidelines and the training given as a trainee, the misuse of power should not occur. Once the trust is in place, the counsellor can facilitate the correct environment for the client; they now have a better understanding of. A counsellor also helps a client develop an internal locus of evaluation, dissolving any conditions of worth placed upon the client and the client becomes more congruent with themselves. Building trust with a client that does not want to be there can be greatly difficult and this is where the seven stages of process will come in. The seven stages of process was hypothesised by Rogers as more of a guide for himself and other counsellors to see whether the client was progressing or stuck at a set stage and to assist bringing a therapeutic change for the client. However, for this process to achieve full potential, the six necessary and sufficient conditions must be in place, along-side keeping the clients trust. The process of change can begin from any of the stages and the client does not necessarily start from the first stage. For example a client may begin at stage four but at some point go into stage two, because this is no linear process and every client is different. However, once the client is in a set stage they will build on experiences before moving onto the next. Fiedler in the 50s asked a variety of counsellors what they had considered the best parts for a therapeutic relationship. Carl Rogers in 1957, developed from Fiedlers research and Rogers created the six necessary and sufficient conditions for therapeutic change. The three most important factors of the six are that of unconditional positive regard, congruence and empathy. Wilkins (2003), states that it has never been asserted that these are the core conditions but there have been many studies around these conditions separately and together to see how effective they are. As Sharf (2011) states, research has shown that if the core conditions are in place this can bring therapeutic change. However, these as Wilkins (2003) explains, have never been tested, therefore the results are inconclusive. How can the amount of unconditional positive regard from a counsellor to a client be measured or even tested? Therapeutic change is openness to experience as McLeod (2003) explains from a client generalising the world to accepting it in time as personal experience. To benefit from the therapeutic change the client must be ready to start the journey of self-exploration, as if a client were to come in at stage one it would be less likely that they would be ready or benefit from the process. This is a process of assisting the client to experience and understand their own value as a person and with this the client becoming stronger with their self, slowly becoming closer to a more internal locus of evaluation. Reaching this point is along the right path for the client to aim to reach the self-actualisation. Self-actualisation revolves around incongruence which in turn is inconsistent with the experiencing process. Person-centred therapy can assist a client to reconnect with their self-actualising tendency which had been thwarted in the past by conditions of worth or placing their own locus of evaluation outside of themselves therefore losing their internal valuing process. The actualising tendency, being related to the organismic valuing process, which was said by Rogers (1951) that there was one thing that aided the development of a person, which he called the actualising tendency. He goes on to state that, if a person was to have had all the love and support during childhood, then they would have been given the right components to help that person to achieve the actualising tendency. Where-as a person who was not given the love and support that was needed to help nourish for the actualising tendency, would suffer from conditions of worth. Conditions of worth are what we acquire as children as there is a strong need to be loved, then being told the appropriate ways to behave and think and sometimes feel which causes people to place conditions that later in life we tend to look for in others or in experiences and if the conditions do not fit that to which are believed to be acceptable, they can be denied all together. These conditions of worth would then go on to become the need for positive regard, trying to please others through what they believe to be the right way or right thing, rather than following what the self wants or needs. This need for positive regard can affect the decision making and confidence of a person due to the need to be loved or valued. If a person has had a critical and judgemental upbringing or has been surrounded by critical and judgmental people, this may cause a person to search for approval and positive regard, this takes a person away from their organismic valuing process too, which creates a self-concept. This it-self can create a need for external authorities for guidance or a need to please others, which then in turn becomes incongruent to self. This has been described as locus of evaluation. Locus of evaluation is what Merry (2002: 26) says is a development of positive self-regardà ¢Ã¢â€š ¬Ã‚ ¦vulnerable to the evaluations of others and with this in mind a person can become to not trust their own inner experiencing, therefore becoming external. To start to become a fully functioning person, the locus of evaluation needs to be found and exercised and this can be achieved through person centred counselling. However, a client can choose to stay as functioning without feeling forced to become a fully functio ning person. The key concepts in person centred counselling are the self and unconditional Positive regard. The importance of self is a drive inside everybody to achieve full potential, attempting to better themselves i.e. self-actualisation. Maslows hierarchy of needs is the best way to describe a persons needs going from the basic survival needs of food and water all the way to the top of self-actualisation. The hierarchy fits quite nicely into Rogers person-centred theory, which is all about the self. A person who has been brought back down to the basic survival needs through depression etc., and without realising will go up through this chart and possibly at some point come back down through the stages as there is no limit in life to how many times a person will continue up or down the chart. Now, a client, being aware of their own feelings and personal experiences due to starting counselling, can slowly start building themselves back up to achieving the self-actualisation. The actualising tendency was described by Carl Rogers (1959), as summarised by Vincent (2005: 25) as the inherent tendency of the organism to develop all its capacities in ways which serve to maintain or enhance the organism. In the counselling journey of a person, self-discovery and self-awareness become apparent, by owning their own feelings when using the I statement, and understanding their own needs and feelings, this is called the self-concept. If a person has not reached the point where they state that I feel or I am then this is a state of incongruence to the self as in place of the I statement will be generalisations. As stated by Nevid (2008:500) Rogers believed that the self is the centre of the human experience. McLeod, (2009) stated that the person centred approach begins and ends with experience and it is this that builds on the phenomenological approaches knowledge. Phenomenology is a persons personal experience and this is central to person centred counselling. McLeod (2009), also states that the aim of phenomenology is to pick out the nature and quality of personal experience whilst bracketing off assumptions, meaning that the counsellor does not apply their own assumptions or experiences into that of a clients. Phenomenology is used in some therapies to explore the clients experience of a bad time that they had or have, working alongside existential philosophy, exploring areas of crisis in the here and now, giving the client the basic understanding that they control their own lives. Tudor et al (2006) states that Rogers was not teaching phenomenology or existentialism but the person-centred approach shares some of the same values and assumptions of both of the approaches/ philosophies. Carl Rogers believed that if the right conditions were in place in a counselling setting, that a person could achieve self-actualisation. Although the core conditions cannot be proved due to the argument of whether or not it can be measured of how much unconditional positive regard etc. a person has been given, the theory over the years seems to have proven itself with the popularity of people studying the theory or becoming counsellors and people seeking out to be counselled or even sent to see a counsellor. Therefore the role and function of a counsellor in person-centred counselling has been discussed throughout, mentioning key factors such as the seven stages of process, the six necessary and sufficient conditions for therapeutic change and actualising tendency and how these assist a person on their own personal counselling journey. As all factors mentioned, are in some way or other linked to the person-centred theory they are all vital for a trainee counsellor to be learning abo ut them and how to use the skills such as empathy, congruence and unconditional positive regard, amongst others. The organismic self is of upmost importance in the humanistic approach due to it being the core self and when this is jolted the locus of evaluation is placed outside of the self, causing incongruence to the self and the longer this goes on for can it can become more damaging toward the client psychologically. This is where a client would then search for a counsellor or be sent to see a counsellor, then beginning the journey to becoming a happier person, on the ladder to achieving self-actualisation. References Burnard, P. (2005). Counselling Skills for Health Professionals: Fourth Edition. Nelson Thornes LTD: Cheltenham. Lietaer, G. (1984). Unconditional positive regard: A controversial basic attitude in client-centred therapy. In Tursi, M. and Cochran, J. (2006). Journal of Counselling Development. Fall2006, Vol. 84 Issue 4, p388. McLeod, J. (2009). An introduction to counselling: Fourth Edition. McGraw-Hill: England. Merry, T. (2002). Learning and being in person-centred counselling. Second ed. PCCS Books: Manchester. Nevid, J. (2008). Psychology: Concepts and applications. Cengage learning: USA. Sharf, R. (2011). Theories of Psychotherapy Counseling: Concepts and Cases. Fifth ed. Cengage Learning: Belmont. Tudor, K. and Worrall, M. (2006). Person-Centred Therapy: A Clinical Philosophy. Routledge: Hove. Tursi, M. and Cochran, J. (2006). Journal of Counselling Development. Fall2006, Vol. 84 Issue 4, p387-396. Vincent, S. (2005). Being Empathic: A Companion For Counsellors And Therapists. Radcliffe publishing: Oxon. Wilkins, P. (2003). Person-Centred Therapy in Focus. Sage: London.

Student Preparedness :: essays research papers

The article titled 'Teaching Responsibility'; deals with the issue of student preparedness after high school. The article brings up the recent case of Jonathan Govias who is suing his private high school stating that the school did not prepare him for university. The article goes on to give two examples, one in Virginia and one in Ontario of how these types of problems are being dealt with. The editor agrees s that the school system should be held more responsible for its graduates, but makes it clear that lawyers only complicate matters. I believe that Jonathan Govias' case should be heard in a court of law due to the fact that schools have a certain responsibility and if it is not met then something needs to be done about it. I am in total disagreement with the Ontario's school plan to get rid of this problem and am a total fan of the Virginia pilot project, because unlike the Ontario plan they are actually looking to help the students and not their own pockets. After dropping out of his first year engineering program at the university of Alberta, Jonathan Govias decided to sue his alma mater for a total of $140,000 claiming that the school failed to fully prepare him for what university had in store for him. Jonathan attended a private school, and as we all know private schools charge a large amount of money in order to provide a better education for its students. That is why parents enroll their children in private schools. Jonathan after graduating got accepted in the engineering program, which is a hard program to get into since a high average is necessary. Private education costs money, therefore making it a business that provides services and like any other business should be held responsible if their services fail, or does not meet the standard that the school promises to meet. I believe that the school is very much responsible for Jonathan's post secondary education. Private schools take pride in the fact that they can provide a bett er education than public schools and that they prepare their students with the tools they need to survive in the university world. It is also important to note that this case has not yet been decided in favor of Jonathan and that Jonathan should be given a chance to prove himself. The fact that this action against the private school is taking place shows that Jonathan has just cause for his decision to take his case before the judge.

Comparing Gilgamesh and King Arthur :: comparison compare contrast essays

Gilgamesh and King Arthur The Epic of Gilgamesh has many similarities to The Legend of King Arthur. Although Gilgamesh and King Arthur have comparison they also have differences. The main difference is that one is an Epic and the other is a Legend. To compare and contrast The Epic of Gilgamesh and The Legend of King Arthor, one must first know what the words, "Epic" and "Legend" mean. Primarily, "epic" is a long narrative poem about the deeds of a semi-god, also known as a superhuman hero who's actions are depended on as the fate of a nation, tribe or a human race. This usually consists of an adventure filled plot and is concerned with timeless human problems such as honour, jealousy, war and hatred. These contain gods and goddesses and the setting is fixed in a far distant place at a time long past. Epics are based on legends and myths. Secondly, "legend" consists of a protagonist (superman) who manages to solve some problems that a group of people have encountered. This too consists of an adventure filled plot. In knowing the words, epic and legend there is now a better comprehension of these wondrous stories. The Legend of King Arthur is in comparison to The Epic of Gilgamesh because Arthur's closest companion was Merlin, and Gilgamesh's closest companion was Enkidu and neither Gilgamesh nor Arthur forgot their friends. Enkidu only came in contact with Gilgamesh after becoming a man. Enkidu released the animals from the hunter's traps when they ere caught, so to make him a man the prostitute slept with him so that the animals would be ashamed of him and reject him. King Arthur became aware of Merlin when he was a young man. When Arthur was born Merlin placed him in the care of Sir Ector, throughout his boyhood Arthur learned the ways of chivalry, knighthood and how to become a gentleman. At the tournament one day Arthur pulled Excalibur from the stone and this is what brought upon Arthur meeting Merlin once again. In The Legend of King Arthur, Merlin exclaimed, "it is the doom of men if they forget." Gilgamesh along with Enkidu together fought and killed Humbaba, protector of t he Cedar forest, and the Bull of Heaven, sent as punishment to Gilgamesh for killing Humbaba. King Arthur nor Gilgamesh forgot their faithful friends.

Electric Charge :: essays research papers

In some Greek experiments, objects attracted each other after rubbing. Other experiments produced objects that pushed away, or repelled, each other. The evidence showed that electric force made matter either attract or repel other matter.   Ã‚  Ã‚  Ã‚  Ã‚  Electric force is caused by electric charge. Electric charge is a property of the bits of matter within atoms. Electric force can cause matter to attract or repel because there are two kinds of charge – positive and negative charge.   Ã‚  Ã‚  Ã‚  Ã‚  The effects of electric force can be summarized as the law of electric charge: Pieces of matter with the same kind of charge repel each other. Pieces of matter with the same kind of charge attract each other. 2 objects with a positive charge repel each other, as do 2 objects with a negative charge.   Ã‚  Ã‚  Ã‚  Ã‚  Most objects are made of matter with equal amounts of positive and negative charge. Objects with the same # of positive and negative charges are electrically balanced, or neutral. Electric force is observed only when the balance of charge on objects is disturbed.   Ã‚  Ã‚  Ã‚  Ã‚  An electric charge on an object that causes the object to attract or repel other objects is called static electricity. The adjective static describes something that does not move. Charges on an object are called static electricity to contrast then with the moving charges in an electric current.   Ã‚  Ã‚  Ã‚  Ã‚  How can you disturb the balance of charge on objects so they exert electric force? The easiest way is the same way the ancient Greeks did it – by rubbing the 2 objects together. Rubbing neutral objects together allows charged pieces of matter to move from one object to another.   Ã‚  Ã‚  Ã‚  Ã‚  The invisible bits of negatively charged matter that move between objects are called electrons. The words electron, electricity, and electronics all come from the Greek word for amber – elektron. The transfer of electrons explains the electric force that attracts the balloon to the wool. Rubbing the neutral balloon with the wool cloth allows some electrons to leave the wool and stick to the balloon.   Ã‚  Ã‚  Ã‚  Ã‚  Neutral objects, like the balloon and the wool, become positively or negatively charged when their charges are disturbed. When an object becomes charged, no new charge is created; charge is simply moved around. This observation has been tested many times and is always true. It is stated a scientific law. The law of conservation of charge states all electric events occur by rearranging or moving charge.

Organizational Objectives and Total Compensation Essay

Compensation laws designed to protect the employees of an organization. A compensation package comprises of monetary and non-monetary benefits to help an organization in retaining the highly qualified, to spark high performance, and to attract quality applicants. Those compensations will vary from industry to industry and from employer to employer within those industries. The size of the organization and the number of employees will dictate how many benefits are offered in a total compensation plan. The list of benefits is too plentiful to mention more than once and are covered later in this paper. This list could go on and on as it continues to grow with the diversity of America’s workforce. One particular item of interest in the biotech industry would be the health coverage portion of the total compensation plan. Laws and Regulations Influencing Total Compensation The Patient Protection and Affordable Health Care Act is one law that companies need to consider in creating a total compensation plan. It was initiated to aid individuals in obtaining healthcare coverage, even those who were unemployed. â€Å"The Affordable Care Act actually refers to two separate pieces of legislation — the Patient Protection and Affordable Care Act (P.L. 111-148) and the Health Care and Education Reconciliation Act of 2010 (P.L. 111-152) — that, together expand Medicaid coverage to millions of low-income Americans and makes numerous improvements to both Medicaid and the Children’s Health Insurance Program (CHIP)† (Affordable Care†¦n.d.). There are several laws that relate to compensation plans and the different aspects of pay. The first being The Fair Labor Standards Act of 1938. â€Å"The Fair Labor Standards Act is responsible for establishing minimum wage, recordkeeping regulations, overtime pay rates and youth employment  standards, which affect employees in both the private sector and in Federal, State and local governments† (What you should†¦n.d.). The Equal Pay Act (1963) was an amendment to the FLSA and restricts any kind of discrimination based on sex for men and women working at similar jobs and in the same workplace.   Another law is â€Å"The Employee Retirement Income Security Act of 1974 (ERISA) is a federal law that sets minimum standards for most voluntarily established pension and health plans in private industry to provide protection for individuals in these plans† (U.S. Department of Labor, n.d.). An important thing to remember is that â€Å"Compensation systems must be consistent with the existing legislation in the areas of Labour Standards, equal pay, Human Rights, Employment Insurance, pension or retirement benefits, labor relations and Occupational Health and Safety† (Compensation & Benefits, n.d.). Similarities and Differences in Total Compensation between Organizations Biotechnology in simple terms deals with biology, and as such this industry is at a greater risk for health issues and must take into consideration a compensation plan placing emphasis on health insurance and monetary rewards. These two combined areas will attract better quality applicants and keep those deserving of mention on-board. This company with only 200 employees will begin with a total compensation plan consisting of: competitive pay, health insurance, matching 401(k) contributions, bonus programs based on job performance. Eli Lilly & Company offers their employees so many benefits it makes it easy to choose them as an employer: financial wellness, career development, health insurance, time off, lifecare resource and referral service, on-site child development centers, support groups, no-stress dress code, food services, â€Å"free gym membership, Lilly fitness centers, Lilly recreational park & sports and hobby clubs† (One decision†¦2014) just to name a few. This list is very extensive and far too long to list on this paper. SC Johnson’s total compensation is ever evolving and includes: â€Å"bonuses, long-term incentives and benefits, profit sharing, matching on 401(k) contributions; and potential bonus payments based on job performance, subsidized health care benefits, maternity/paternity/adoption leave, recreation and fitness centers, vacation purchase options, paid sabbaticals, flexible work arrangements, counseling services, child care, onsite training, family-oriented programs, maternity/paternity/adoption leave, child care, and family volunteer events, scholarships for students and more† (Compensation and benefits, n.d.). Conclusion In order to attract â€Å"only the best† it is paramount that any compensation package offered be the deciding factor. The total compensation package being offered is comparative, similar and acceptable in the industry. References: Affordable Care Act. (n.d.). Affordable Care Act. Retrieved from Medicaid.gov: http://www.medicaid.gov/AffordableCareAct/Affordable-Care-Act.html Compensation & Benefits. (n.d.). Compensation & Benefits. Retrieved from hrcouncil.ca: http://www.hrcouncil.ca/hr-toolkit/compensation-systems.cfm Compensation and benefits. (n.d.). Compensations and Benefits. Retrieved from SC Johnson, A Family Company: http://www.scjohnson.com/en/Careers/culture/benefits.aspx One decision†¦many benefits. (2014). One decision-many benefits. Retrieved from Eli Lilly: http://www.lilly.com/Documents/2014-FTE.pdf U.S. Department of Labor. (n.d.). Retirement Plans, Benefits & Savings. Retrieved from United States Department of Labor: http://www.dol.gov/dol/topic/retirement/erisa.htm What You Know About The Fair Labor Standards Act. (n.d.). What you should know about the Fair Labor Standards Act. Retrieved from: Laws: http//employment.laws.com/fair-labor-standards-act

Challenges for Poverty Reduction in Malaysia Essay

One of the challenges for poverty reduction in Malaysia is migrant worker’s issue. The current development policies of Malaysia are influenced by globalisation and liberalization which leads to the implications on activities related to poverty. The decrease in employment opportunities affects the urban poor and migrant workers. The demand for skilled human resources in capital intensive activities are huge since Malaysia is restructuring its economy. An increase in the number of overseas employees has caused a bad effect towards the IOP in the post world repercussion of 2008. The contribution of overseas employees for local economy, remittance for their country origin, expected competition in the local labor market between local and migrant workers and the potential of massive amount of overseas labours contribute to major concerns about the issue. Ethnic issues would be the second challenge for poverty reduction in Malaysia due to the educational and achievements of Bumiputera students in major disciplines of the economy are lower than the non Bumiputera students. This led to an academic lacuna between the two sectors. Turmoil between ethnic groups would become worse if the policy makers refuse to create promising agreements. Therefore, the expected gap between poor and non poor will be widened. The Malays are dominant in the rural poverty which reminded the policy makers to figure out the national level concept of poverty. NEP 2010 poverty eradication is mainly focused on Malay rural population. The third challenge of poverty reduction in Malaysia is rural and urban poor with more than half of the family units are poor, rural and urban poor poverty have constantly been identified as a problem confined to rural. The effects of poverty are devastating among urban communities as most of the new poor family units are settled in urban areas. Innovative strategies and policies should be implemented with strong responsibility in programs planning and inner city development expenses allocation are required.

Satire and Epic Conventions

Alexander Pope was the author who set the trend of the Augustan Age. The poem ‘Rape of the Lock’ was prompted by a real incident when Arabella Lemore’s lock of hair was snipped by Peter, another member of the aristocratic family. This led to the feud between the families and hence Pope was summoned to attempt on reconciliation. The fact lies in a trivial matter blown out of proportion. But Pope extended his courtesy in making a satire of all the possible members who constituted the 18th century aristocratic society. The society once praised for its lofty values came down to spending time on frivolous matters. Pope vividly describes the occupation of Belinda who wakes up late because of having spent an entire evening courting and alluring men. After she wakes up, she is preoccupied reading the ‘billet-doux’ that she had received from her admirers. The poem as a mock-epic comes from the description of how the aristocrats spent time playing cards, a mock-epic battle. The society Pope mocks soon followed the heroic epic period where battles were fought to defend honor and pride and heroes became legends. But the society Pope satirizes fell far short of epic glory. Even morals and values were treated recklessly. Men and women indulged in extra-marital affairs that most husbands suspected that their wives cheated on them with their lovers. Women mourned over their late husbands, as much as they would over their lapdogs. Law and order was also on an imbalanced scale of justice since it was held by irresponsible judges who were eager and quick to pass judgment without investigating. Men of yore exhibited their chivalry by being warriors but during Pope’s time men exposed their chivalry by paying complements to women, flirting and gambling. Through the character of Clarissa, who actually aids in having Belinda’s hair cut off by offering a pair of scissors to Baron, and then later advises that Belinda should pay more attention to her virtues than given into the vanities of her youth. Because it’s the virtues that will outlive her while everything else will fade away. The employment of mock-epic is use the form to mock the society. Pope clearly sent the message across to the aristocratic community through his satire and till day ‘The Rape of the Lock’ remains most popular text of the Augustan Age.

The Discarded Image

The Discarded Image (Rewrite) â€Å"The Discarded Image: An Introduction to Medieval and Renaissance Literature† by C. S. Lewis is not just an introduction of the Medieval and Renaissance period, as the subtitle suggests, but rather an overview of the cultural background of that time period. C. S. Lewis describes â€Å"the model† or â€Å"the image† of the universe as it was thought to be during the Renaissance and the Middle Ages. Their way of thinking was completely different from ours in our â€Å"Modern World† point of view. Their perception of the Universe was a â€Å"single, complex, harmonious mental model† (Lewis), unlike our scientific discoveries and newly formulated theories bout the universe. Instead of theories, they believed in these principles or ideas that explained their way of viewing things. Hierarchy, ordered scale in which everything is connected but has a certain order, and Body and Soul, the idea that everything has a soul and there are three different kinds of souls, are two of these principles. Hierarchy explains the order in which everything is or should be, as well as how everything is co-related. During the middle ages, it was thought that â€Å"everything has its right place, its home, the region that suits it† (Lewis, 92). The people of medieval and Renaissance period came up with the order of the universe, â€Å"Earth, moon, Mercury, Venus, Sun, Mars, Jupiter, and Saturn†. They thought that everything revolved around the Earth; they believed that the Earth was the center of the universe, and they believed that everything was pulled towards the Earth. The â€Å"force† responsible for this attraction was the Primium Mobile or the First moveable, â€Å"everything proceeds from Him (God)† (Brand), â€Å"its existence was inferred to account for the motion of all others† (Lewis, 96). Since everything has its purpose and space, it also has its own different soul. For example, because the different things or bodies have a different place and purpose they have different souls: â€Å"Man is a rational animal†¦Rational soul, which gives man his peculiar position, is not the only kind of soul† (Lewis, 152-153). Plants have a Vegetable soul, its main purpose is to grow and spread out. Animals, not human, have a sensitive soul: has the same â€Å"powers† as the Vegetable soul but has sentience in addition. nevertheless these three, Rational, Sensitive, and Vegetable souls, portrayed the synthesis between science, imagination, and theology that was very important in the Medieval and Renaissance period: â€Å"the real of science was the real of imaginations which was the real of religion, etc. † (Brand) C. S. Lewis in his book â€Å"The Discarded Image: An Introduction to Medieval and Renaissance Literature† points out the way the universe was viewed in the middle ages. Lewis explains all the ideas and principles that made up the middle ages so different from our Modern World. During the Middle ages Hierarchy was very important; everything has its place and purpose but at the same time it was believed that everything was a unit. The idea of Body and Soul was just as important; since everything has its own purpose it must have its own soul.

Reflecting on what Amal tells us, discuss the ways in which Map of Essay

Reflecting on what Amal tells us, discuss the ways in which Map of Love comments on the following common assumptions about gender relations - Essay Example Some things have not changed, and this is evident in the gender roles that are discussed in the context of both British and Egyptian society. The Map of Love is a story of love written by a woman, as only a woman could tell it. Never lacking in emotion or intrigue, the book shows that history can repeat itself in strange ways. It is the story of two tales of love, about a century apart. Going back to 1901, we see that Anna Winterbourne has been recently widowed and is strangely attracted to an Egyptian nationalist by the name of Sharif Pasha Al-Barudi. At the time the Middle East was under British control. The ever dutiful Anna had been relegated to a life at home while her husband was stationed in Sudan. When he develops a sickness and cannot be nursed back to health, she becomes despondent and melancholy. Despite her best efforts, she finds a chasm between them which she cannot reduce, and ends up blaming herself†¦Ã¢â‚¬  if she had loved him better, perhaps he would have not needed to go to the Sudan. If she had understood him better, perhaps she could have nursed him back to health† (Souief, 2000, 41). The Victorian rules and attitude show that the woman’s place in the British household of 1900 was not far from that of a rudimentary society such as Egypt. No wonder she decides to travel to a new and distant country in search of adventure, and in the process is attracted to the young and robust nationalist. It is an escape from a life of emptiness and drudgery. This Victorian despondency is also seen in Charlotte Parker Gilman’s ‘The Yellow Wallpaper’ and Kate Chopin’s ‘The Story of an Hour’- but each chooses to deal with it in an entirely different way. Moving forward to the present, we see that Isabel too has fallen in love with Amal’s brother Omar but he is not reciprocating his thoughts or feelings. Aware of his Arabic traditions, he prefers to send Isabel to his sister Amal rather than help

Parents vs. Peers Essay Example | Topics and Well Written Essays - 500 words

Parents vs. Peers - Essay Example They cast it off like the dorky sweater their mother made them wear. The behavior of a child is both dependent on the internal genetic influence that he gained from his parents and the external influence that he has from his association with peers. Modern developmentalists admit that children are born with distinctive characteristics that make certain developmental outcomes more likely. In fact, the word heredity is rarely used nowadays; it has been replaced by words like nature and genetic, which acknowledge childrens genes without acknowledging their source. Children share 50% of their genes with each of their biological parents. Also not proved is the proposition that children learn things from one relationship or in one context that they automatically carry with them to new ones. If parenting behaviors do have lasting effects, the effects are specific to the context in which the behaviors were experienced. Because children are destined to play out their adult lives in other contexts, what they learn in these other contexts will be more important in the long run (Harris, 2000). Judith Rich Harris, in her book "The Nurture Assumption," is challenging the conventional wisdom of both Academic psychologists and parents alike: that parent have a large influence on how their children turn out.   Harris challenges this wisdom. If one can combine her points with some knowledge about temperament, it is most likely this synthesis will help in explaining the role of parents in raising their children.  Ã‚   She points out that trying to separate the effects of inheritance (genes) and the parents environmental effects is extremely difficult to do with any large degree of scientific validity.   In reality, the effect of childhood environment on the development of the individual to mature adulthood is still mysterious and is not understood. Peer groups can have a large influence in behavior while the child is in

Strabucks Case Essay Example | Topics and Well Written Essays - 2500 words

Strabucks Case - Essay Example Simply, there are no unimportant customers. However, before drawing any recommendations, a careful analysis of the situation should be made. Especially I would like to focus on the three key points in the whole story. First, final costs of settling the issue with the dissatisfied customer, who went on anti-Starbucks ad campaign, are much greater than the initial costs of satisfying the client, who returned his defective cappuccino maker. Second, during the investigation of the case by Starbucks the customer was disturbed so many times, that his dissatisfaction had grown greatly, almost turning into aggression. He had to tell his story to every manager he talked to, and had to face several weak attempts of compromising before his demands were satisfied. Third, problems with Starbucks coffee makers did truly happen. It can be concluded from a wave of phone calls on the phone line established by the furious customer. "Upon the first advertisement's appearance, Dorosin received a "ton of calls." He said he had received thousands of calls, from customers, competitors and employees who felt Starbucks misrepresented themselves to the public." (Barr et al 1998) Therefore, Starbucks did perform badly. In fact the customer was so upset, that this issue has overgrown the simple financial compensation. What he though Starbucks should do is to apologize. The point is in moral compensation, not just financial. This fact is supported by $20,000 spent by client on the case: "He set up a toll-free line with six telephones installed in his small scuba shop and hired extra employees to answer the calls. In one year he received about 6,000 responses. His total estimated outlay: $20,000." (Kalis and Leaf 1999) The media attention to the situation made the position of Starbucks even more complicated. Now let us turn to Starbucks profile and background. The company has been developing rapidly since 1988, offering various coffee drinks and beverages, operating through its own stores. The company's competitive advantage was based on three whales: highly differentiated offers, suitable position of its stores, and a great attention paid to customers. "Customer service was a key ingredient to Starbucks' success. One of the five guiding principles of the company was 'Develop enthusiastically satisfied customers all of the time.'" (Barr et al 1998) It was the reason people preferred the large corporation offering rather expensive beverages to tiny comfortable cafes. In the light of this strategy a weak decision of replacing Dorosin's and his friend's machines with two new ones at a cost of $270 instead of top-of-the-line cappuccino maker priced $2500 and apology looked very bad. From the external viewpoint it looks like, not only the company has failed to deliver its services to customer on the proper level of quality, but also tried to pinch pennies on the compensation. After all, what is one top-of-the-line machine to Starbucks in compare to its brand image Nothing. If given a decent amount of attention from the Starbucks' management the issue would have been resolved without unnecessary noise in the media. The hysteria raised by press was even more uncomfortable, because Starbucks experienced another problem: the company was accused in the elimination of local coffee businesses throughout the country, which could not match to the corporation. "'I like supporting a local business,' says Conrick, a

Competitive Advantage Assignment Example | Topics and Well Written Essays - 2000 words

Competitive Advantage - Assignment Example It encompasses several aspects of a company's marketing tactics and strategies in building a strong competitive advantage that can secure the company's future. A competitive advantage is plainly a facet or capability of the organisation that it occupies or extends to the customers. For an organisational facet to form a 'competitive advantage', it needs to be unequalled in the market and not acquired by any other existing or upcoming competition in the market. This notion can also be translated in the words of Barney (2002, p9) as, "a firm experiences competitive advantages when its actions in an industry or market create economic value and when few competing firms are engaging in similar actions". Porter (1985, p3) explores the concept of competitive advantage as the capability of an organisation to create value for its customers in a way that procures more value to the customers than the competitors, he says, "Competitive advantage grows out of value a firm is able to create for its buyers that exceeds the firm's cost of creating it. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price. There are two basic types of competitive advantage: cost leadership and differentiation". Hence, a firm's competitive advantage has to be unique among all the other companies in the market. This implies that whatever company owns and provides to customers should have one or more differential aspect that can distinguish it form its competitors. Today, many organisations engage in providing almost same kind of products to a specific range of products. Consequently, the customers need to choose between a lot of options with slight distinction to satisfy their needs and problems. For a firm to win more customers than its competitors and sustain them in the long run, it needs to offer its customers something that is not being currently offered in the market. For instance, a different product with enhanced value, a courteous and friendly workforce, a well-known company image, and a breakthrough in technology helpful in satisfying customers in a much better way than the competitors. The customers would only be willing to buy the company's product or even pay a higher price for it if there's something in the product or service being by the company that the customers perceive to be valuable or different in satisfying their needs than other products in the market. The more the customers perceive the product to be valuable, the more the opportunity for the company to remain successful in the long run. The upcoming section of the paper investigates into some of the aspects of a company's marketing tactics and manoeuvres that could be utilised towards the achievement of a competitive advantage. Winning Customer Satisfaction, Loyalty And Trust Firms consistently endeavour to attain the mellowest possible levels of customer satisfaction and retention to survive in the modern competitive business arena. It is a factor that rightfully approximates a company's emplacement in the competitive market. If the customers are satisfied, the company is likely to be successful; otherwise it is doomed to be obscure in the future

Summary on a research article Essay Example | Topics and Well Written Essays - 500 words

Summary on a research article - Essay Example The researchers then evaluated the selected responses using hermeneutics to find common themes and "initial inklings about the structure of the phenomena" (p.91). The study found that there was a relationship between the stress of performing the duties of a Jordanian nurse and the incidence of PTSD. The study also found that the stress was made more traumatic by the lack of professional and personal support systems. The researchers identified several common feelings that were the cause of their work-related stress. The study reported that a feeling of isolation and alienation, and empathy and helplessness were common threads that ran throughout the descriptive reports. The study established initial trustworthiness by the credentials of the researchers and the publication in the peer-reviewed journal Accident and Emergency Nursing. The study adhered to scientifically sound methods and acceptable research ethics. The study by Jonsson and Halabai (2006) had been pre-approved by the Ethical Committee at the Jordan University Hospital (p.92). According to Padgett (1998), "A trustworthy study is one that is carried out fairly and ethically and whose findings represent as closely as possible the experiences of the respondents".

Jason and demarco Essay Example | Topics and Well Written Essays - 750 words

Jason and demarco - Essay Example Although unorthodox, this brief analysis will work to examine Jason and DeMarco’s ministry as a function of how it compares to the mores of mainline Christianity and how it might differ. In order to accomplish such a task, the author has pulled together resources from Jason and DeMarco’s own website, their biography as expounded upon in a July 2004 issue of The Advocate, as well as selected works from their own discography and select music videos in the hopes of better understanding how they relate to mainstream Christianity. The clear and obvious fact of the matter is that this duo is most differentiated by the fact that they are a homosexual couple; while at the same time they are a musical group that works to promote the love of Christ throughout the communities they serve. Although Jason and DeMarco describe their spiritual mission as concentric upon witnessing to and spreading the word of God within the LGBT community, the group appeals to Christians of all sexual orientations as well. From a standpoint of their ministry, the most positive factor is that the duo has not let their homosexuality serve as a reason for not pursuing their faith. In a way, Jason and DeMarco are pioneers in this regard due to the fact that discrimination and early trials would have been enough to discourage anyone for continuing to align themselves with such a group that provided such high levels of judgment and non-acceptance as did those Christian groups that Jason and DeMarco were originally associated with (Quittner 36). However, rather than letting this be a discouragement, the duo forged ahead and sought to find an outlet in which they could both share their love for one another while at the same time pursuing their mutual passion of spreading the love of God. Similarly, a secondary positive factor relates to the fact that the message of love and acceptance that Christianity portends to all mankind is equally encapsulated in the ministry of Jason and DeMarco. Although this may seem incongruous to many Christians, the fact of the matter is that these two are furthering the very same Christ-like virtues that are intended to be spread by the church on earth according to Christ’s own teachings. Although many Christians might not accept their lifestyle (CITE), the fact remains that the duo are promoting the same type of love and acceptance that Christ himself ministered to during His time on earth. With respect to a negative aspect of their spiritual mission, the author finds it somewhat troubling that their ministry is so focused and concentric around the relationship that the two share with one another. Although this is doubtless a defining characteristic of the duo, it may not necessarily be the best vehicle with which to approach the focus of their ministry. As Christ should necessarily be the central focus of their musical ministry, it is somewhat distracting that the types of performance, music videos, and copious articles that a re written on the duo are almost entirely focused upon the fact that they are a gay couple who happens to be contemporary Christian performers. Perhaps a better model would be for the group to market and bill themselves as contemporary Christian performers who just so happen to share a homosexual lifestyle together. Although most of this press attention is not

Showing the customer who's Boss Case Study Example | Topics and Well Written Essays - 1500 words

Showing the customer who's Boss - Case Study Example The launching of "Boss," which targeted young professionals with a full line of more casual clothes as well as sporting accessories, allowed the company access to a much wider range of clientele than it had previously enjoyed. It is this segmentation of the Hugo Boss brand helped the company immensely with its growth and profitablility. According to Diamond and Pintel (1980) "there is generally a limit to the amount of sales that a given article can produce, company growth may depend on the introduction of new products for an increase in sales" (p.166). Which is exactly the idea that Hugo Boss had as they expanded their product lines and thereby expanded their client base. The next foray into new territory brought them into the world of women's apparel. Since Hugo Boss was not well known in this market, they had to work hard to extend the popularity and the image of their brand. They already had a great advantage because their name has always been associated with quality clothing, this strong brand name and store image played a very important role in their new product lines. "Store image is a very important factor for effective retail marketing because it can exert a major influence on consumer patronage patterns" (Rosenbloom 1981 p. 127). A strong store image can help not only attain new patronage but also ensures retaining the clientele they already have. However, Hugo Boss needed to ensure that their popularity would be transferable to the women's market. Hugo Boss faced a challenge in marketing the women's line "unlike most types of goods, merchandise with fashion orientation requires anlysis that is often different" (Diamond and Pintel 1980 p.192). Hugo Boss needed to generate ideas quickly and analyse their information and designs in a different manner when dealing with women's fashions. "Fashion, with its rapid changes, dictates the need for the continuous introduction of new styles" (Diamond and Pintel 1980 p.192). Hugo Boss also employed various ways to communicate with their audience, such as media outlets, fashion shows, and major layouts within popular fashion magazines. Hugo Boss' goal was to have their popular brand name become associated with high quality women's clothing. The obstacles were difficult to overcome, the costs for advertising were high and fashion is risky, the clientele's needs and wants are in constant flux. According to Diamond and Pintel (1980) "an error would be enormously costly, since wrong styles have almost no value," (p.193) yet are still costly to produce and promote. Hugo Boss experienced difficulties with their new women's line early on, as is seen in the net losses they sustained when it was first launched. Extending an existing brand into a new, but related market, is challenging for several reasons. First, the audience needs to accept the change, and secondly, they need to believe that the brand will retain its integrity and quality when producing new products outside their original market. The danger is that the brand name will be diluted by being over eager and attempting to go into markets beyond their core competency. Yet, by 2002, Hugo Boss had figured out how to leverage their name across new markets and had finally become