Production for Live Events and Television University of the Arts Dissertation

Production for Live Events and Television University of the Arts London - Dissertation Example The researcher affirm that sponsorship, as a marketing niche, increases the company’s visibility in television shows, thus, supports scaling up its products prominence in the marketplace or among consumers. It also affirms that indeed sponsorship is a strategic method of competitive leveraging in marketing a company’s product. While other empirical research affirm sponsorship’s contribution in resource generation for a specific television program and adds to the economic stability of a television company but this largely differ in countries and in the strategies adopted by both sponsoring companies and by the TV companies promoting a trade, brand or product. The survey affirmed, as showed in Q1 result, that majority of the respondents are aware of the sponsorship program within the British television industry and only an insignificant number are not. But notwithstanding this professed awareness, only 50% of these respondents pay attention to the commercials or pr oducts indorsed by the companies that are availing sponsorship as a strategy to leverage with other competitors in the market.

Dualism Essay Example | Topics and Well Written Essays - 3000 words

Dualism - Essay Example It must be noted that dualist principles attribute almost equal powers to the opposing forces, whose balance is critical for the existence of the world. Even man, when considered as a microcosm can be considered under the principles of Dualism. Often philosophers have propounded theories that have maintained that man is a unique self, who is governed by a higher self. Descartes also proposed the concept of dualism in his philosophy. He has explained his concept of dualism in detail so that it makes sense to his readers who may be inclined to approach philosophy with a critical and analytical mind. Descartes acknowledges the existence of a spiritual reality, which he calls God, that exists beyond the plane of the human mind and intelligence. He also stresses that the mind, body, and intelligence and entities that are distinct from the supreme reality, which is the cause of the universe. Hence, he says that God and the human mind are different entities and that the entity called God is the causative reason for the mind, which is again controlled by the entity called God. Descartes developed his idea of dualism in similar lines to how Aristotle developed his views on philosophy. Descartes questioned his very senses and existence and tried to derive solutions from the doubts that arose in his mind. This sequence of questioning and answering helped him to derive his philosophy, which was developed on the basis of sequential negation and analysis. Descartes proceeds in this manner to derive the logic that his mind and body are two different substances. He finds that it is possible for him to doubt the existence of his body, without doubting his own existence. Hence, he must be a mind distinct from a body. Expanding on the existence of the body and the substances that make it up, he argues that each substance is similar to his body. They extend into space, are divisible, and obey