Analyzing Messages Carried in an Advertisement Essay

Analyzing Messages Carried in an Advertisement - Essay ExampleA meticulously construed advertising has the power to throw the same meaning to a host of different people through its overwhelmingly powerful imaginativeness and symbolism. The advertisement under discussion (please see Appendix A) represents a strong combination of optic symbols that produce provocative thought in order to stimulate one to buy. The central symbol or delineation is a Lolita who is depicted as being totally nude. The point in using a Lolita is rather simple creating desire. In the Greek era, teenage boys embodied the essence of bang and hence desire. The floor of Narcissus for example tends to highlight that Greek sexuality centered largely on the beauty and desirability of young boys. In a similar manner, modern Western civilization sees young lady friends as the embodiment of beauty and desire. The model of Lolita has come to signify the ultimate object of desire for most in the Western solid g round when it comes to sexuality. The advertisement uses this symbol as a central focus for anyone believe the advertisement so that the concept of desire becomes the theme of this advertisement. In addition using the concept of Lolita has another deeply seated purpose. ... The essence being advertised is nonetheless meant for the female sense of hearing and there would seem little point in creating desire between one woman viewing the advertisement and another posing suggestively naked in it. Rather than promote attraction between women, the advertisement is targeted to the female audiences sexual sides so that, as mentioned before, female viewing audience are able to bring their own sexual side into focus. Women viewing this advertisement are provided with a strong statement along with a provocative question. The central icon is without a doubt beautiful and desirable which is a strong statement2. On the other hand, the female viewers of this advertisement ask themselves if th ey are like this central icon which represents a provocative question. The contention of the advertisements designer is to bring forth such a comparison so that the viewer asks themselves what they would pick up in order to be like the Lolita in the middle of the advertisement. Another thing that needs to be kept in mind when analyzing this advertisement is the projection of a Lolita who is desirable yet unattainable. The picture show of the girl in the middle hints at this in two different ways the confident and self-assured expression on her face provides one justification while the method she uses to place her arms near her stem signifies her personal assurance. This methodology again is not meant for the male audience but rather for the female audience who are shown a beautiful woman who is playing hard to get. The use of such symbols to provide the image of a beautiful, desirable yet hard to get Lolita is something that nearly every woman from every demographic segment wan ts to become. It could thus be said that the portrayal of this young